The fairytale of Polli, an Italian brand that made history
Produces and packages typical specialties of the Italian culinary tradition. In the years preceding the unification of Italy, modern needs and requirements began to assert themselves and food production began using the technologies of the time, in particular those of food preservation. Realizing the potential of the canned market, Fausto Polli begins to invest in the cultivation and conservation of tomatoes.
In those years, literacy was still low and many people were unable to distinguish the products they wanted to buy. That is why, to make them unmistakable, the first Polli-branded stockfish and tomato preserves started being sold in the famous “eagle box”, which soon became a symbol for quality on all Italian tables.
The First Polli Outlet Finally Opened In The Very Heart Of Milan
That year, a craftsman’s passion turned into an actual legal entity. The Polli company was formally born. A family’s commitment took on the shape of a tangible business project, and very soon, a successful industrial enterprise.
The Entry Into The World Of Italian Industry
After the war, Giuseppe Polli, Fausto’s grandson, took over an old industrial facility for canned meat production in Monsummano Terme and founded the first Polli facility. Industrial production began, using the most advanced technologies for processing and preserving vegetables.
Export: Polli Worldwide
With the increased competition, the Polli company differentiated its offering of products on the market, with new and flavoursome varieties of vinegar and oil pickles… And export abroad indeed began with these new product ranges.
After establishing itself on the international market, the company decided to focus on mass retail, further broadening its product range and using twist-off caps for its jars. Since then, Polli products have been enjoyed by all Italians.
Polli on tv
In the boom years, Polli made its debut in television communication. Who can forget the very first ad of the “Polli submarine”?
140 Years Of Love For The Land
To celebrate the fairytale of a company that has made Italian history in the sector, the new Polli generation launched the photo-storytelling project “140 years of love for the land” with photos by Nino Migliori and Ferdinando Scianna, and texts by Antonio Pascale.
4e4 Orto: The Newborn In The Polli Household
The Polli company has always been able to evolve and differentiate its products based on Italians’ evolving taste… And because the new generations have new needs, 4e4 Orto vegan bruschettas and sauces were born.
In Italy just like anywhere else, the aperitif has become a cultural phenomenon, and for a while a modern way of having dinner with friends at home: no formalities, easy dishes to make and whet your appetites. That’s how Melimangio was born: a melange of flavours and colours to add fun, taste and originality to all your happy hours at home.
In 2019 Polli acquired the factory and brands from Valbona (located in Lozzo Atestino, Padua province), increasing its productive capacity by double digits and, together with the opening of subsidiaries in France, Germany and UK in 2018, representing the ambitious and courageous path that Polli is designing to keep growing in Italy and abroad, as representative of the Italian excellence in the vegetable preserves and sauces, markets.
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